Play Bigger is my business bible. It’s a brilliant business strategy book combined with some great in-the-trenches stories. It introduces the notion of Category Design which is the focus of my consulting business. Helping companies define their business category so that customers and analysts understand what they do and their need for it, and positioning the company to dominate the category. The guys who wrote the book are friends and the best in the world at what they do. If you haven’t read it, click on the image below and check it out right now!
Category: Books
My favorite books.
The Food Lab – My new go-to cookbook.
I feel like the Food Lab was written exactly for me. Kenji does just what I would do, if I had the time and skill. He dives deep into exactly the best way to prepare food and proves his hypotheses through experimentation. He also explains the science of why certain things work. His blog at www.seriouseats.com is also one of the best web resources for anything food and cooking related. This is a huge book and covers a ton of material, but I’m guessing there is a sequel in the future. Click below to explore it!
