Play Bigger is my business bible. It’s a brilliant business strategy book combined with some great in-the-trenches stories. It introduces the notion of Category Design which is the focus of my consulting business. Helping companies define their business category so that customers and analysts understand what they do and their need for it, and positioning the company to dominate the category. The guys who wrote the book are friends and the best in the world at what they do. If you haven’t read it, click on the image below and check it out right now!
